Building a personal brand is not a priority for every business owner. But in the end it is something we all do on a daily basis, whether it is consciously or unconsciously. Do you have social media accounts? Do you have several business meetings you go to? Do you regularly have to give a presentation? Then you are definitely building a brand for yourself. Depending on the industry you work in, being aware of the brand you are putting out as a person can determine a huge difference in success. However, building your own brand is a marathon, not a sprint.
1. Invest in social media
Your social media is your personal marketing channel. And the amazing part is, that it’s free! Whether you use your social media accounts for private matter or business use, everything you post online says something about your personal brand and creates an association with your business. Make sure your social media accounts are up-to-date and you use the right channels to reach your audience.
2. Have an online video presence
Create video’s of yourself that you can use on your personal or business website. Potential customers want to get a feeling about the business behind the brand. Investing in a professional promotional video is a plus. Besides can you complete your online video repertoire with spontaneously recorded videos using youtube, periscope or snapchat.
3. Use references
What others say about you is still better than if you do it yourself so use testimonials. Especially on Linkedin it creates extra trust as people can easily click on the profile of the person who gave the testimonial and see their credentials. On Twitter you can work very well with re-tweets to share with your followers what others have said about your product or service.
4. Make use of free publicity locally
Work with local newspapers, bloggers and news websites to spread news about the industry in which you operate. Journalists and bloggers are always looking for new and interesting things, so think actively and see if you can make an active contribution content you can link back to your personal or business website. In most cases those articles are also posted online which you can showcase on your online profiles.
5. Go into partnerships with existing brands
One of the most powerful tools you can use is associating yourself with a well known brand, company or person. Get into partnerships with companies or people that have a good reputation, who are not your direct competitors but have the same type of customers. Hereby it’s important that you remain consistent and work with brands that have similar values to yours.